What is our Win?
Our win is not a typical “win”. We are working on the theory that reverse coattails are more impactful than top down campaigning. Research has shown that running and competing in every district can have an up ticket impact compared to down ticket vote sharing as there typically is a drop off from the top of the ticket down ballot. We want to flip that on its head and we believe the research is right and the theory holds up that if we do down ballot work we can help up the ballot.
What does that mean?
That means running for local and state legislative offices. That means competing in districts that may be +30 Republican districts with the hope of making those +29.5 R districts and helping statewide and further up the ballot candidates improve their margins to make sure State Supreme Courts rule to protect reproductive rights because we can elect pro-abortion judges. That means we can elect Secretaries of State that will protect our democracy rather than trying to overthrow it. That means we could flip previously unwinnable Congressional and US Senate Districts to pass meaningful legislation in Congress.
Our #1 goal is to support down ballot, red district candidates through:
It is an old saying, but all politics really are local! That being said, we need to help local candidates fight local battles.
Using data analytics, we are working to identify ways to get just a few more voters to the polls and a few more votes in the book.
We do not need to win every race. We need to win more votes in each race so we can win the big races.